When people more fitting to clannish organisations are managed in the predominant North American style, they respond with lifeless foot-dragging, as at subsidiaries of multinationals in developing countries.
Dr. Behrens will discuss the idea that when managing subsidiaries, organisations must listen to what makes the workers there tick and, consequently, develop ways to integrate locally sensitive management to reporting and control systems at headquarters.
Alfredo Behrens has recently published the book Gaucho Dialogues on Leadership and Management, which storifies the relationship between leaders and followers of Latin American rebellions. Such rebellions lasted several years, some more than a decade, taking place before Harvard Business School existed – at a time we had our own ideas on good-fit leadership and management practices. His book tour, of which this event is part, is sponsored by FIA Business School.
How to Attend
Places are strictly limited and filling up fast! The event is open to all academics, graduate students, alumni and practitioners – external guests are very welcome. Book your complimentary seat by visiting escpeuro.pe/2EqmkeZ.
A todos aquellos que están interesados en descubrir cómo es posible desarrollar negocios en Europa les informamos de la existencia de un nuevo MOOC, producido en y por ESCP Europe. Ver abajo.
We inform all those who are interested in discovering how it is possible to develop business in Europe of the existence of a new MOOC, produced in and by ESCP Europe.See below.
ESCP Europe business school launches a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, starting on November 27, 2017.
The programme has been designed by Béatrice Collin, Professor in Strategy and International Management and Florence Pinot de Villechenon, Professor in International Affairs, specifically to teach international businesspeople how best to conduct business in Europe and with the Europeans.
The course will feature input from a dozen leading ESCP Europe faculty across marketing, supply chain management, finance, human resources and strategy, and as many experts who will share their experience. MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni such as Jean-Jacques Bienaimé, CEO of BioMarin Pharmaceutical or Elisabeth Cazorla, Director of ready-to-wear clothing at Galeries Lafayette, shared their pragmatic and forward-looking experience of developing their activities in Europe.
The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:
- Approaching European markets
- Innovating in Europe
- Investing in Europe
- Building the value chain
- Integrating diversity
Participants will benefit from ESCP Europe’s unique position as the world’s only pan-European business school with 6 campuses across the continent in Paris, London, Berlin, Madrid, Turin and Warsaw.
By the end of the programme participants will be better equipped to design and scale a European business strategy.
Beatrice Collin says “Doing business in Europe is complex, but as a major global trading block international business leaders should embrace the opportunities on offer here. This MOOC has been designed by Management professors with an unrivalled perspective on how best to plan and execute business in Europe from a global perspective – and should be taken by anyone looking to develop business here.”
This MOOC is financed by the ESCP Europe Foundation. Is available in English with subtitles in English and, soon, in French and Spanish. The first session started on November 27, 2017.
Currently open for registration, you can find the new MOOC on the platform of our partner, Coursera: https://coursera.org/learn/doing-business-in-europe
ESCP Europe Business school
About ESCP Europe
Established in 1819, ESCP Europe has educated generations of leaders and entrepreneurs. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe’s true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,600 students and 5,000 executives from 102 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Masters, MBA, Executive MBA, PhD and Executive Education).
About the ESCP Europe Foundation
Created on the initiative of Alumni, the ESCP Europe Foundation has been recognised as a public utility since 18 March 2012. It aims to support ESCP Europe’s ambition and academic excellence through 4 axes: scholarships and diversity, research for excellence, pedagogical innovation and the influence of the ESCP Europe brand. It appeals to the generosity of the Alumni ESCP Europe community and to corporate philanthropy.
- Frédéric DONIER, Managing Partner CRESCENDO and Ambassador FrenchFounders Brazil : “Leading business and digital transformation in Brazil: opportunities and challenges”
- Eloi DECHERY, CEO & Founder ZARPO
- Xavier LECLERC, co-organizator of RioFuturo Conference
Cheap Talk and Strategic Rounding in LIBOR Submissions (with Angel Hernando-Veciana)
This paper constructs a model of directed search in the interbanking market and tests its empirical implications with data from the LIBOR benchmark setting process. Interbanking rates were until recently based on judgmental estimates of borrowing costs published by a panel of banks. We interpret this as a cheap talk game that allowed banks to communicate nonveriable information about their borrowing costs to potential counterparties. Under normal market conditions there is a welfare maximizing equilibrium where banks truthfully disclose their borrowing cost even if misstating costs is not penalized, but, in times of financial stress, only equilibria survive, in which submissions are partially revealing of the bank’s true borrowing rate. We take this prediction to the data and show that, indeed, the precision of the panel banks’ individual estimates is chosen strategically. Banks round more frequently if the perceived riskiness of the bank increases. Rounding is also more frequent for the more liquid short term rates and for certain benchmark maturities. We discuss the implications of our results for the design of benchmark setting mechanisms and the ongoing LIBOR lawsuits
Department Chair | Finance
CULTURAL BRANDING STRATEGIES
June 20 – July 1
June 20 – June 30 (6:00pm – 9:00pm)
June 24 and July 1 (9:00am – 12:00m)
The course main objective is to develop an understanding of the specificities of the cultural approach to brands. The course analyzes how a cultural strategy may help to market values, narratives and codes in order to create economic value. It also questions traditional approaches to marketing and branding by showing that brands create culture rather than merely adapting themselves to existing cultural schemes. The seminar is based on a semiotic and anthropological perspective to understand how brands are built and to analyze how brands can use, produce and market cultural iconicity.
Benoît Heilbrunn is Full Professor of marketing and branding at ESCP Europe and the scientific director of the “Marketing and Communication” specialized master. He holds a PhD in Marketing from the Paris – Dauphine University and INSEAD (2003), and has studied philosophy, semiotics and marketing. Moreover, he is Assistant Professor at the IFM (French Institute of Fashion). He has published more than 10 books and 50 articles on consumption, branding and design management. During his professional career, he has participated as marketing and branding consultant for various companies.
|“The cultural contradictions of branding”
Full Professor of marketing and branding
at ESCP Europe
| Date: Thursday, June 29th, 2017
Time: 12:30 p.m. – 1:50 p.m.
|Brands have often been analysed using a consistency paradigm according to the classical ideology of marketing which has spread worldwide since the 1950s. The positioning construct and the use of USPs have largely encouraged this monoaxial vision of brands and branding.
Anyhow, brands have to integrate three expectations of the social, political and cultural spheres which are efficiency, equality and personal fulfillement as pointed out by Daniel Bell in the late 1970s. We will thus develop the idea that cultural branding means the resolution of contradictions which define society as well as indivivuduals. In other words, we will raise the question of whether capitalism does not make us crazy.
Benoît Heilbrunn is Full Professor of marketing and branding at ESCP Europe and the scientific director of the “Marketing and Communication” specialized master. He holds a PhD in Marketing from Université Paris – Dauphine, and has studied philosophy, semiotics and marketing. Moreover, he is Professor at the IFM (French Institute of Fashion). He has published more than 10 books and 50 articles on consumption, branding and design management. During his professional career, he has participated as marketing and branding consultant for various companies.
La Cámara de Comercio e Industria Franco Argentina y Business France Argentina organizaron una presentación sobre el tema :
“Las PYMES, actores del diálogo entre Europa y América Latina,
Internacionalización e inserción en la cadena de valor global,
Análisis desde Europa y desde América Latina”.
Prof. Dr. Florence PINOT DE VILLECHENON
Departamento de Ciencias Jurídicas Económicas y Sociales
Coordinación Académica para América Latina – Directora de CERALE
Jueves 29 de junio de 2017