Le Brésil et le Cône Sud dans la concurrence internationale
6 jul 2012
BRAZIL: JULIO BRANDAO WELCOMES STUDENTS – 27TH JAN
From soon-to-graduate Julio BRANDAO (MS Marketing et Communication), currently working at Agence France-Presse (AFP):
Around 60 students of the Master in Marketing and Communications from the Paris and Madrid campuses came to Rio de Janeiro for their study trip.
As a former student of the same program, I was contacted by the Parisian master’s assistant, who asked me to help find companies to host them during their stay here in Rio. I promptly offered to receive them at the AFP’s office. The idea was to show them our facilities and tell them what we do and how we work in Brazil.
«Facilitating Global Innovation and Cross-cultural Collaboration: The
Role of Knowledge Governance Mechanisms in Conceiving and Executing
Innovation Strategies.»
Abstract
Organizations are increasingly faced with the challenge of navigating
a dynamic marketplace that demands a rapid time to market,
customer-centric focus, and continuous innovation on a global scale.
The inability of geographically distributed teams to effectively share
and communicate relevant market information between headquarters and
local subsidiaries can result in a lack of product innovation, delayed
product introductions, and reduced sales and market opportunities.
This presentation addresses the organizational mechanisms that enhance
cross-cultural team interaction processes with the objective of
creating and sharing knowledge that contributes to successful product
introductions worldwide. In showing the interdependence of new product
planning and execution, the presentation shows a collaborative
framework that can help MNEs and managers effectively conceive and
execute innovation strategies. Drawing from resource and
knowledge-based views, this qualitative study involves interviews with
86 participating senior managers responsible for global product
launches and cross-cultural teams at 32 MNEs based in Europe, Asia,
and the US. The findings contribute to a conceptual model that
identifies knowledge governance mechanisms for facilitating the
conception and execution of global product innovation strategies.
4th Latin American and European on Organization Studies
in Ajijic, Mexico, March 27-30, 2012
Innovation and Internationalization
Qualitative study on the
Internationalization process:
the case of French Small and Medium Enterprises in Mexico
Presented by:
Florence Pinot, PhD., professeur, CERALE, ESCP Europe
Humberto López Rizzo, PhD., Université Paris 1 – CERALE
Emilie Beraud, PhD., ESCP, CERALE
* Les diapositives seront bientôt disponibles.
December 2011
Argentina: 11 days
Local partner: Universidad de San Andrés
Program:
- Conferences: Competitiveness in Latin America, Business to business relationships, Setting up a business/operating in Argentina-Mercosur
- Company visits: Schneider Electric, Telecom Foundation, Inti Zen, CMS Bureau Francis Lefebvre Mercosur
Les journées mexicaines du CERALE:
L’entrepreneur à l’international: ses obstacles, ses défis.
Regards croisés France Mexique
14 novembre 2011
à ESCP Europe – Paris
*Le programme de cette manifestation est disponible en cliquant ici
From November 21st to November 25th
Brazil: 5 days
Local partner: FGV
Program:
- Conferences: Brazilian Economy and political framework, Intercultural Management, Brazilian Consumer Behavior, Entrepreneurial Drive in Brazil
- Company visits: L’ORÉAL, Vale
Conférence en français, organisée le Mercredi 23 mars de 2011 à 18h30 à ESCP Europe-Campus Paris (salle 5217).
9 février 2011 – Maison de l’Amérique Latine
Conférence organisée par le CERALE, la EGAP – TEC de Monterrey et la Maison de l’Amérique latine, avec la participation de :
- Vidal Garza Cantú, Escuela de Graduados en Administración Pública y Política Pública, EGAP, TEC de Monterrey
- Jorge Walter, Universidad de San Andrés
- Jean-Michel Saussois, ESCP Europe,
- Carlos Quenán, IHEAL
- Sebastián Nieto Parra, Development Center, OECD
- Ludovic Cocogne, Département Amérique latine et Caraïbes, AFD
Tendues par des enjeux politiques, économiques et sociaux ainsi que par des valeurs propres à chaque société, les politiques publiques sont intrinsèquement dépendantes de l’environnement socio-politique auquel elles sont destinées. Leur formulation et leur mise en œuvre constituent un exercice où sont mises à l’épreuve les capacités de décision, d’action et d’arbitrage d’un ensemble très diversifié d’acteurs.
L’analyse et le débat traiteront de ces aspects tout en mettant l’accent sur l’intime relation prévalant entre politique publique et démocratie dans la réalité latino-américaine aujourd’hui.
