Florence Pinot de Villechenon participated as a discussant in the meeting organized by OECD on November 30, 2018 on the occasion of the presentation of the report « Better spending for better lives: how latin-america and the Caribbean can do more with less ».
Florence Pinot de Villechenon est intervenue dans le cadre de l’atelier sur « Les particularités culturelles du Business en Amérique latine », organisé lors de la 4e édition BIG (Bpifrance Innovation Generation), le plus grand rassemblement d’entrepreneurs de France, par BPI France le 11 octobre 2018.
About twenty participants from the Specialized Master in Project Management visited Mexico, Colombia and Brazil as part of the Latin America Seminar co-organized, as every year, with ESCP Europe’s academic partners. The courses took place at the TEC Monterrey-Campus Santa Fe (Mexico city), the Universidad de los Andes (Bogota) and INSPER (São Paulo).
Various topics were discussed: international strategy, local business environment, local consumer behaviour, entrepreneurial ecosystems, managing projects in emerging economies, supply chain management, …
Meetings with professionals and alumni took place as well as company visits : L’Oréal, Saint-Gobain, Miguel Caballero, Natura, Schneider Electric…
A pannel session with European managers was organized on «European Entrepreneurs and Brazilian innovation/entrepreneurship eco-system«
With:
- Frédéric DONIER, Managing Partner CRESCENDO and Ambassador FrenchFounders Brazil : «Leading business and digital transformation in Brazil: opportunities and challenges»
- Maxime TROUBAT, Founder of Juridoc (LawTech) and Airyourvoice (digital marketing)
Conférence organisée par la CCBF et CERALE – ESCP Europe le 15 novembre 2018 à l’Ambassade du Brésil en France
| Maxime Rabilloud Société TOTAL et Président de la Chambre de Commerce et d’Industrie France-Brésil (CCIFB) et Frédéric Donier Managing Partner de CRESCENDO, Ambassadeur pour le Brésil de FRENCHFOUNDERS et Administrateur de la CCIFB-SP |
| ont présenté les enjeux liés au développement des affaires et à la transformation d’entreprise au Brésil à partir de leur expériences biculturelles euro-brésiliennes accumulées sur plus de 30 ans. Les problématiques ont été abordées et illustrées par des exemples concrets provenant du monde de l’entreprise et des associations à but non lucratif. |
ESCP Europe organizó el «Seminario Europa» destinado al Executive Master in Business Analytics and Data Management de INCAE Business School, 22 – 26 de octubre de 2018.
En dicha oportunidad, CERALE y la CCMxF organizaron conjuntamente la siguiente actividad: « Roundtable with Latino-American CEO’s in Europe operating in the Data field”, moderada por Edgardo Koestinger, presidente de la Cámara.
Mesa redonda con empresarios y profesionistas latinoamericanosA
Mesa redonda con empresarios y profesionistas latinoamericanos organizada el 23 de octubre de 2018 en ESCP Europe, Campus Montparnasse, con empresarios latinoamericanos y con los participantes del Executive Master in Business Analytics de INCAE Business School, Costa Rica. El evento, fruto de una colaboración entre CERALE y la Cámara Económica de México en Francia (CCMxF), contó con la presentación de cuatro empresas mexicanas con base en París que compartieron sus experiencias en el sector digital. Participaron Gabriela Tristán, CEO de @Wi-voy, Miguel Arias, CEO de Prefixa, Dana Kamalidenova, Account Executive de XIPE Technology y Maurits Montañez, CEO de Manuvo.
In the framework of the Executive MBA Seminar in Brazil CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) and CRESCENDO organised a pannel session with managers and Alumni operating in Brazil about
«Strategic Intelligence in Brazil : are there singularities in doing strategy in Brazil?»
With :
- Frédéric DONIER, Managing Partner CRESCENDO / Member of the Board CCIFB-SP and FrenchTech São Paulo
- Raphael MANTOVANI, Senior business development & strategy Manager – Schneider South America
- Marcos GRASSO, Senior Advisor /Head Eurazeo South America and Partner of M2G Advisors
Adapting a Lean Production Program to National Institutions in Latin America: Danone in Argentina and Brazil
This article argues that national institutions identified in the varieties of capitalism approach have a significant impact on the degree of fidelity and extensiveness of best practices adapted by geocentric multinational corporations in host countries in emerging markets. To illustrate this argument it shows how differences in national institutions between Brazil and Argentina caused Danone to adapt a lean production in radically different ways in each of these countries.
Both of the programs implemented had low degrees of fidelity and extensiveness to the original best practice.
This article contends that in Argentina strong labor laws and the ability of unions to negotiate significant salary increases combined with a desire of workers to have individual pride in their jobs caused Danone to empower them individually instead of creating teams as foreseen in this company’s original lean production program. In Brazil the weakness of unions combined with labor laws that promote employee turnover and the desire of workers to improve their salaries caused this company neither to empower workers nor create teams. Instead, it motivated workers by providing them the previously unavailable opportunity to become a manager.
Site Internet :
| Imagen: Inauguración del Palacio de Cristal por la Reina Victoria, 1851. Litografía: Louis Haghe. |
| Conferencia de Florence Pinot de Villechenon organizada por el Centro de Estudios de Arquitectura Contemporánea de la UTDT, l’Institut Français Argentine y la Embajada de Francia el 27 de septiembre de 2018 Presentación: Pablo ElinbaumAdyacencias Verdaderos testigos de cada época, las grandes exposiciones internacionales se han forjado una identidad a lo largo de 175 años y, en la era de la globalización digital, siguen suscitando candidaturas por parte de las ciudades deseosas de albergarlas. Estas complejas y multifacéticas realizaciones movilizan competencias de toda índole (organizativa, urbanística, financiera, jurídica, comunicacional) y constituyen un poderoso vector de comunicación para las ciudades sede y sus respectivos países, así como una oportunidad para la planificación territorial. De allí que, en nuestra aldea global, se hayan convertido en un instrumento de reconocimiento y de influencia internacionales para sus organizadores. La conferencia propone una discusión respecto de los retos que presentan las grandes exposiciones internacionales en lo que respecta a la planificación territorial y cómo estos repercuten en la ciudad con vistas a Buenos Aires 2023. |
A todos aquellos interesados en desarrollar negocios en Europa les informamos que el MOOC producido en y por ESCP Europe descrito abajo está ahora disponible con subtitulos en español.
Nous avons le plaisir de vous informer que le MOOC produit à ESCP Europe sur le développement des affaires en Europe est disponible avec sous-titres en français.
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We inform all those who are interested in discovering how it is possible to develop business in Europe of the existence of a new MOOC, produced in and by ESCP Europe.
See below.
ESCP Europe launches new MOOC “Doing Business in Europe”
ESCP Europe business school is to launch a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, starting on November 27, 2017.
The programme has been designed by Béatrice Collin, Professor in Strategy and International Management and Florence Pinot de Villechenon, Professor in International Affairs, specifically to teach international businesspeople how best to conduct business in Europe and with the Europeans.
The course will feature input from a dozen leading ESCP Europe faculty across marketing, supply chain management, finance, human resources and strategy, and as many experts who will share their experience. MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni such as Jean-Jacques Bienaimé, CEO of BioMarin Pharmaceutical or Elisabeth Cazorla, Director of ready-to-wear clothing at Galeries Lafayette, shared their pragmatic and forward-looking experience of developing their activities in Europe.
The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:
- Approaching European markets
- Innovating in Europe
- Investing in Europe
- Building the value chain
- Integrating diversity
Participants will benefit from ESCP Europe’s unique position as the world’s only pan-European business school with 6 campuses across the continent in Paris, London, Berlin, Madrid, Turin and Warsaw.
By the end of the programme participants will be better equipped to design and scale a European business strategy.
Beatrice Collin says “Doing business in Europe is complex, but as a major global trading block international business leaders should embrace the opportunities on offer here. This MOOC has been designed by Management professors with an unrivalled perspective on how best to plan and execute business in Europe from a global perspective – and should be taken by anyone looking to develop business here.”
This MOOC is financed by the ESCP Europe Foundation. Is available in English with subtitles in English and, soon, in French and Spanish. The first session started on November 27, 2017.
Currently open for registration, you can find the new MOOC on the platform of our partner, Coursera: https://coursera.org/learn/doing-business-in-europe
ESCP Europe Business school
About ESCP Europe
Established in 1819, ESCP Europe has educated generations of leaders and entrepreneurs. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe’s true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,600 students and 5,000 executives from 102 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Masters, MBA, Executive MBA, PhD and Executive Education).
About the ESCP Europe Foundation
Created on the initiative of Alumni, the ESCP Europe Foundation has been recognised as a public utility since 18 March 2012. It aims to support ESCP Europe’s ambition and academic excellence through 4 axes: scholarships and diversity, research for excellence, pedagogical innovation and the influence of the ESCP Europe brand. It appeals to the generosity of the Alumni ESCP Europe community and to corporate philanthropy.
Latin American SMEs, and training programmes for their internationalisation
This study aims to trace, through documented initiatives in nine countries of the region, an overview of university and professional training focused on internationalisation of Small and Medium Enterprises (SMEs). Emphasis is placed on the importance of strengthening the university-company links and of expanding training contents in such a way that they lead entrepreneurs to formulate their strategies beyond their borders. It also highlights the insufficient knowledge of Europe by Latin American economic agents and suggests some ways to correct this.
Cooperation between Latin American, Caribbean and European SMEs is a substantial issue on the bi-regional agenda, as defined by the EU-LAC Foundation. This is attested by the work carried out at the macro and meso level by the EU-LAC Foundation, with the projects on Competitiveness Poles and Industrial Maps of Latin America, and at the micro level by CERALE – ESCP Europe with the support of the Institute of the Americas (IdA) and of the EU-LAC Foundation. Education is also considered as a privileged space for dialogue between the European Union and Latin America and the Caribbean, as it is a major determinant of development and plays a decisive role in socio-economic mobility and employability of individuals. These issues, in fact, are among the main concerns of European, Latin American and Caribbean governments.
In a context of economic slowdown, in which Latin American and Caribbean countries face difficulties to reduce poverty, diversify their economies, add value to their production of goods and services and increase their participation in world trade, the education and training of youth and adults becomes even more urgent.
These two dimensions, internationalisation of SMEs and training of economic agents, are reflected in the present study.
The underlying research was articulated in two phases, both focused on internationalisation of SMEs. The first focused on the analysis of the process of internationalisation of Latin American SMEs, emphasising the barriers they have to overcome to go beyond the domestic market and the perception that their leaders have of the European market. This research was conducted in 2015-2016 and led to the publication titled The Internationalisation of Latin American SMEs and their projection in Europe, available in Spanish and English (https://eulacfoundation.org/es/documentos/la-internacionalizacion- SMEs-Latin-American-and-projection-in-Europe).
The analysis of 225 experiences of internationalisation highlighted how the training and the intensity of the international experience of the leader affect the strategic vision and dynamics of internationalisation of their companies, without prejudice to other factors – reflected in numerous studies carried out by organisms, agencies and academic centres- that highlight the existing relationship between innovation, competitiveness and internationalisation.
This study presents the current status of the main training programmes in the nine Latin American countries under study in phase 1 (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru and Uruguay) and whose objective is to the training of entrepreneurs, leaders of SMEs and advanced students to operate in the international market.
It is an exploratory study. Considering the breadth of geographic coverage, it limits itself to analysing, in its broad lines, the most outstanding initiatives in terms of training for the internationalisation of leaders and future leaders, to identify emerging trends and to elaborate recommendations aimed at strengthening the provision for the internationalisation of entrepreneurs and future entrepreneurs
The internationalisation of SMEs is now a concern of all the governments of the region: to a large extent, the ability of Latin American economies to overcome their dependence on primary exports, diversify their export profile and participate successfully in regional and global value chains will depend on it.
This study also aims to suggest ways to bring Latin American SMEs closer to the EU market and allow them to strengthen ties with their European counterparts, thus enriching the bi-regional relationship.
Authors:
RESEARCH TEAM:
Directed by Florence Pinot de Villechenon, CERALE-ESCP Europe and Institut des Amériques.
Lautaro Vinsennau, Universidad Nacional del Centro de la Provincia de Buenos Aires (Argentina and Uruguay)
Edson Luiz Riccio, University of São Paulo, and Jacir Favretto (Brazil)
Soledad Etchebarne, Isabel Torres and Fernanda Beckdorf, University of Chile (Chile)
Luz Marina Ferro Cortés, María Camila Cortés Moreno and Luisa Díaz Botero, Universidad de los Andes (Colombia)
Carlos Ortíz Vargas, INCAE Business School (Costa Rica)
Wilson Araque, Universidad Andina Simón Bolívar, Ecuador Campus, Andrés Arguello and Germán Granda (Ecuador)
Humberto López Rizzo, Université Paris 1 (Mexico)
Andrea Alexandra Vilchez Espejo, University del Pacífico (Peru)
