Informe y relatoría del Coloquio CERALE-UniAndes 2018 / Rapport Colloque CERALE-UniAndes 2018

Encontrará en anexo información detallada sobre este evento académico.

Vous trouverez ci-après le rapport de cet événement académique.

You’ll find below detailed information about this event.

Palabras de Sebastiaán Nieto Parra, OCDEfile:///M:/Colloque%20CERALE%202018/Palabras%20de%20Sebastian%20Nieto%20Parra%20OCDE.htm




Adapting a Lean Production Program to National Institutions in Latin America: Danone in Argentina and Brazil

This article argues that national institutions identified in the varieties of capitalism approach have a significant impact on the degree of fidelity and extensiveness of best practices adapted by geocentric multinational corporations in host countries in emerging markets. To illustrate this argument it shows how differences in national institutions between Brazil and Argentina caused Danone to adapt a lean production in radically different ways in each of these countries.

Both of the programs implemented had low degrees of fidelity and extensiveness to the original best practice.

This article contends that in Argentina strong labor laws and the ability of unions to negotiate significant salary increases combined with a desire of workers to have individual pride in their jobs caused Danone to empower them individually instead of creating teams as foreseen in this company’s original lean production program. In Brazil the weakness of unions combined with labor laws that promote employee turnover and the desire of workers to improve their salaries caused this company neither to empower workers nor create teams. Instead, it motivated workers by providing them the previously unavailable opportunity to become a manager.

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MOOC «Doing Business in Europe», disponible en español y en francés

A todos aquellos interesados en desarrollar negocios en Europa les informamos que el  MOOC producido en y por ESCP Europe descrito abajo está ahora disponible con subtitulos en español.

Nous avons le plaisir de vous informer que le MOOC produit à ESCP Europe sur le développement des affaires en Europe est disponible avec sous-titres en français.

We inform all those who are interested in discovering how it is possible to develop business in Europe of the existence of a new MOOC, produced in and by ESCP Europe.

See below.

ESCP Europe launches new MOOC “Doing Business in Europe”


ESCP Europe business school is to launch a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, starting on November 27, 2017.

The programme has been designed by Béatrice Collin, Professor in Strategy and International Management and Florence Pinot de Villechenon, Professor in International Affairs, specifically to teach international businesspeople how best to conduct business in Europe and with the Europeans.

The course will feature input from a dozen leading ESCP Europe faculty across marketing, supply chain management, finance, human resources and strategy, and as many experts who will share their experience. MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni such as Jean-Jacques Bienaimé, CEO of BioMarin Pharmaceutical or Elisabeth Cazorla, Director of ready-to-wear clothing at Galeries Lafayette, shared their pragmatic and forward-looking experience of developing their activities in Europe.

The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:

  • Approaching European markets
  • Innovating in Europe
  • Investing in Europe
  • Building the value chain
  • Integrating diversity

Participants will benefit from ESCP Europe’s unique position as the world’s only pan-European business school with 6 campuses across the continent in Paris, London, Berlin, Madrid, Turin and Warsaw.

By the end of the programme participants will be better equipped to design and scale a European business strategy.

Beatrice Collin says “Doing business in Europe is complex, but as a major global trading block international business leaders should embrace the opportunities on offer here. This MOOC has been designed by Management professors with an unrivalled perspective on how best to plan and execute business in Europe from a global perspective – and should be taken by anyone looking to develop business here.”

This MOOC is financed by the ESCP Europe Foundation.  Is available in English with subtitles in English and, soon, in French and Spanish. The first session started on November 27, 2017.


Currently open for registration, you can find the new MOOC on the platform of our partner, Coursera:

ESCP Europe Business school

About ESCP Europe

Established in 1819, ESCP Europe has educated generations of leaders and entrepreneurs. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe’s true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,600 students and 5,000 executives from 102 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Masters, MBA, Executive MBA, PhD and Executive Education).


About the ESCP Europe Foundation

Created on the initiative of Alumni, the ESCP Europe Foundation has been recognised as a public utility since 18 March 2012. It aims to support ESCP Europe’s ambition and academic excellence through 4 axes: scholarships and diversity, research for excellence, pedagogical innovation and the influence of the ESCP Europe brand. It appeals to the generosity of the Alumni ESCP Europe community and to corporate philanthropy.

Latin American SMEs, and training programmes for their internationalisation

Latin American SMEs, and training programmes for their internationalisation

This study aims to trace, through documented initiatives in nine countries of the region, an overview of university and professional training focused on internationalisation of Small and Medium Enterprises (SMEs). Emphasis is placed on the importance of strengthening the university-company links and of expanding training contents in such a way that they lead entrepreneurs to formulate their strategies beyond their borders. It also highlights the insufficient knowledge of Europe by Latin American economic agents and suggests some ways to correct this.

Cooperation between Latin American, Caribbean and European SMEs is a substantial issue on the bi-regional agenda, as defined by the EU-LAC Foundation. This is attested by the work carried out at the macro and meso level by the EU-LAC Foundation, with the projects on Competitiveness Poles and Industrial Maps of Latin America, and at the micro level by CERALE – ESCP Europe with the support of the Institute of the Americas (IdA) and of the EU-LAC Foundation.  Education is also considered as a privileged space for dialogue between the European Union and Latin America and the Caribbean, as it is a major determinant of development and plays a decisive role in socio-economic mobility and employability of individuals. These issues, in fact, are among the main concerns of European, Latin American and Caribbean governments.

In a context of economic slowdown, in which Latin American and Caribbean countries face difficulties to reduce poverty, diversify their economies, add value to their production of goods and services and increase their participation in world trade, the education and training of youth and adults becomes even more urgent.

These two dimensions, internationalisation of SMEs and training of economic agents, are reflected in the present study.

The underlying research was articulated in two phases, both focused on internationalisation of SMEs. The first focused on the analysis of the process of internationalisation of Latin American SMEs, emphasising the barriers they have to overcome to go beyond the domestic market and the perception that their leaders have of the European market. This research was conducted in 2015-2016 and led to the publication titled The Internationalisation of Latin American SMEs and their projection in Europe, available in Spanish and English ( SMEs-Latin-American-and-projection-in-Europe).

The analysis of 225 experiences of internationalisation highlighted how the training and the intensity of the international experience of the leader affect the strategic vision and dynamics of internationalisation of their companies, without prejudice to other factors – reflected in numerous studies carried out by organisms, agencies and academic centres- that highlight the existing relationship between innovation, competitiveness and internationalisation.

This study presents the current status of the main training programmes in the nine Latin American countries under study in phase 1 (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru and Uruguay) and whose objective is to the training of entrepreneurs, leaders of SMEs and advanced students to operate in the international market.

It is an exploratory study. Considering the breadth of geographic coverage, it limits itself to analysing, in its broad lines, the most outstanding initiatives in terms of training for the internationalisation of leaders and future leaders, to identify emerging trends and to elaborate recommendations aimed at strengthening the provision for the internationalisation of entrepreneurs and future entrepreneurs

The internationalisation of SMEs is now a concern of all the governments of the region: to a large extent, the ability of Latin American economies to overcome their dependence on primary exports, diversify their export profile and participate successfully in regional and global value chains will depend on it.

This study also aims to suggest ways to bring Latin American SMEs closer to the EU market and allow them to strengthen ties with their European counterparts, thus enriching the bi-regional relationship.




Directed by Florence Pinot de Villechenon, CERALE-ESCP Europe and Institut des Amériques.

Lautaro Vinsennau, Universidad Nacional del Centro de la Provincia de Buenos Aires (Argentina and Uruguay)

Edson Luiz Riccio, University of São Paulo, and Jacir Favretto (Brazil)

Soledad Etchebarne, Isabel Torres and Fernanda Beckdorf, University of Chile (Chile)

Luz Marina Ferro Cortés, María Camila Cortés Moreno and Luisa Díaz Botero, Universidad de los Andes (Colombia)

Carlos Ortíz Vargas, INCAE Business School (Costa Rica)

Wilson Araque, Universidad Andina Simón Bolívar, Ecuador Campus, Andrés Arguello and Germán Granda (Ecuador)

Humberto López Rizzo, Université Paris 1 (Mexico)

Andrea Alexandra Vilchez Espejo, University del Pacífico (Peru)


PYMES y formación para su internacionalización

Después del estudio sobre La Internacionalización de las PyMEs Latinoamericanas y su Proyección en Europa, CERALE anuncia la publicación de Las Pymes latinoamericanas y los dispositivos de capacitación y formación para su internacionalización llevada a cabo con el apoyo de la Fundación EU-LAC y el Institut des Amériques.

pymes_ESP_Formacion para Internacionalizacion

El presente estudio aspira a trazar, a través de iniciativas documentadas en nueve países de la región, un panorama de la formación universitaria y profesional enfocada en la internacionalización. Se pone el énfasis en la importancia de estrechar el vínculo universidad-empresa y de ampliar los contenidos de formación de modo tal que estos conduzcan a los empresarios a formular sus estrategias más allá de sus fronteras. También se destaca el conocimiento insuficiente de Europa por parte de los agentes económicos latinoamericanos y se sugieren vías para corregirlo.

La cooperación entre las pymes latinoamericanas, caribeñas y europeas es un tema sustancial de la agenda birregional, tal como ha sido definida por la Fundación EU-LAC. Lo atestiguan los trabajos realizados a nivel macro y meso por la Fundación EU-LAC, con los proyectos de Polos de Competitividad y Mapas Industriales de América Latina, y a nivel micro por CERALE – ESCP Europe con el apoyo del Instituto de las Américas (IdA) y de la Fundación. Lo es también la educación, considerada como un espacio privilegiado del diálogo entre la Unión Europea y América Latina y el Caribe por tratarse de un condicionante mayor del desarrollo y por jugar un papel determinante en la movilidad socioeconómica y en la empleabilidad de los individuos. Estos temas, en efecto, figuran entre las principales preocupaciones de los gobiernos europeos, latinoamericanos y caribeños.

En un contexto de ralentización económica en el que los países latinoamericanos enfrentan dificultades para reducir la pobreza, diversificar sus economías, añadir valor a su producción de bienes y servicios y aumentar su participación en el comercio mundial, la educación y formación de jóvenes y adultos reviste un carácter de urgencia.

Estas dos dimensiones, internacionalización de las pymes y formación de los agentes económicos, recorren el presente estudio.

La investigación subyacente se articuló en dos fases, ambas enfocadas en la internacionalización. La primera se centró en el análisis del proceso mismo de internacionalización de las pymes latinoamericanas, poniendo el énfasis en las barreras que estas han de sortear para salir del mercado doméstico y en la percepción que tienen sus dirigentes del mercado europeo. Dicha investigación fue realizada en 2015-2016 y dio lugar a la publicación titulada La internacionalización de las PYMEs latinoamericanas y su proyección en Europa, disponible en versión española e inglesa (

El análisis de 225 experiencias de internacionalización ha puesto de realce cómo inciden la formación y la intensidad de la experiencia internacional del dirigente en la visión estratégica y en la dinámica de internacionalización de su empresa, sin perjuicio de otros factores –destacados en los numerosos estudios realizados por organismos, agencias y centros académicos– que ponen de realce la relación directa existente entre innovación, competitividad e internacionalización.

Este estudio presenta el estado de situación de los principales dispositivos de formación existentes en los nueve países latinoamericanos objeto de estudio de la fase 1 (Argentina, Brasil, Chile, Colombia, Costa Rica, Ecuador, México, Perú y Uruguay) y cuyo objetivo es la formación de empresarios, dirigentes de pymes y estudiantes avanzados para operar en el mercado internacional.

Se trata de un estudio exploratorio. Considerando la amplitud de la cobertura geográfica, se limita a analizar, en sus grandes líneas, las iniciativas más destacadas existentes en materia de formación para la internacionalización de los dirigentes y futuros dirigentes, a identificar las tendencias emergentes y a elaborar recomendaciones destinadas a fortalecer la disposición para la internacionalización de los empresarios y de los futuros empresarios

La internacionalización de las pequeñas y medianas empresas es hoy una preocupación de todos los gobiernos de la región: de ella dependerá, en gran parte, que las economías latinoamericanas superen su dependencia de las exportaciones primarias, diversifiquen su perfil exportador y participen con éxito de las cadenas de valor regionales y globales.

Este estudio apunta también a sugerir vías que acerquen las pymes latinoamericanas al mercado comunitario y les permitan estrechar vínculos con sus pares europeas, enriqueciendo de este modo la relación birregional.



Dirigido por Florence Pinot de Villechenon, CERALE-ESCP Europe e Institut des Amériques.

Lautaro Vinsennau, Universidad Nacional del Centro de la Provincia de Buenos Aires (Argentina y Uruguay)

Edson Luiz Riccio, Universidade de São Paulo, y Jacir Favretto, (Brasil)

Soledad Etchebarne, Isabel Torres y Fernanda Beckdorf, Universidad de Chile.

Luz Marina Ferro Cortés, María Camila Cortés Moreno y Luisa Díaz Botero, Universidad de Los Andes. (Colombia)

Carlos Ortíz Vargas, INCAE Business School (Costa Rica)

Wilson Araque, Universidad Andina Simón Bolívar, sede Ecuador, Andrés Arguello y Germán Granda (Ecuador)

Humberto López Rizzo, Université Paris 1. (México)

Andrea Alexandra Vilchez Espejo, Universidad del Pacífico (Perú)


Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs.

With its five urban campuses in Paris, London, Berlin, Madrid, and Torino, ESCP Europe’s true European Identity enables the provision of a unique style of cross-cultural business education and a Global Perspective on international management issues.

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