Cerale Administrador

Dans le cadre du séminaire «Amérique Latine» du Mastère spécialisé MS Project Management, CERALE a organisé avec Caroline Pousset Bougère, directrice de Rio Connexion, une rencontre axée sur l’échange d’expériences dans la conduite des affaires en Amérique latine et au Mexique. Ont participé les invités suivants : Marc Olivier Branet, Managing Director Starbucks Mexico, Véronique Dechelette, Chief of Staff of the Executive Director, ASEA Agencia de Seguridad Industrial y de Protección al Medio Ambiente del Sector Hidrocarburos et Michel Bichot, Ex CEO NIFAX (SERVIER), le 25 novembre 2015, au TEC de Monterrey, Campus Santa Fe, Mexico.

Dans le cadre du séminaire  «Amérique Latine» les participants du Mastère spécialisé MS Project Management ont été reçus à l’Ambassade de France à Mexico le 24 novembre 2015. Après une présentation des enjeux de la relation bilatérale par les conseillers politique et économique, la réalité et les perspectives des investissements français au Mexique furent présentés par Business France. Témoignages apportés par les dirigeants de TOTAL et de L’Occitane.

We are pleased to inform you that Pilar Acosta-Collazos will defend her dissertation untitled «Understanding the outcomes of private regulations for corporate social responsibility in global value chains. The case of the Colombian agro-food industry» on 27 november 2015, 2 pm at ESCP Europe, Paris Campus, Room 4210.

Supervisors: Prof. Olivier Delbard & Prof. Aurélien Acquier

Defense Committee:
Prof. Sandra Charreire-Petit, Université Parie Sud (reporter)
Prof. Corinne Vercher, Université Paris 13 (reporter)
Prof. Géraldine Schmidt, Université Paris 1 Panthéon-Sorbonne
Prof. Luciano Barin-Cruz, HEC Montréal

Abstract:

Since the 1990s there has been an escalating number of codes of conduct, self-regulatory schemes and multi-stakeholder initiatives aiming to monitor corporate social responsibility (CSR) in the context of global value chains. Because these initiatives lack legal enforcement they fall into the category of private regulations. Despite increasing concerns of worldwide degradation of social and environmental conditions, the effectiveness of private regulations is still elusive. Taking three distinct approaches, this research examines the outcomes of private regulations through a local, bottom of the chain perspective. We analyze how a supplier of a multinational subsidiary in the agro-food industry receives, understands and implements a supplier development program. We study 1) the inscription of private regulations in a long history of political roles undertaken by local companies in a developing country, namely Colombia. This sheds light on how private regulations can jeopardize the governance of corporate social responsibility in the industry. 2) The process of deployment of a private regulation at the intra-organizational level, looking at how it progressively transforms pre-existing notions of business involvement in society. We highlight two mechanisms leading to the disembedding of local actors from their geographically proximate communities, and re-embeddeding them into global notions of CSR. 3) The adoption of each demand included in a private regulation leading to understand heterogeneity in the adoption process. To bring these aspects together, we also evaluate to what extent demands from multinational subsidiaries are diffused to other levels of the supply chain. Overall, our results contribute to the literatures of political CSR and global value chains by expanding upon how these dynamics operate within a developing nation.

Keywords: global value chains, political CSR, embeddedness of CSR, food industry, Colombia.

ESCP Europe has been organising the EMBA Global Leadership Seminar in Brazil for the last 15 years. Once again, from October 12th till 16th participants attended their international seminar at INSPER, in Sao Paulo and at FGV, Rio de Janeiro. At this occasion, CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) organized at INSPER, October 13, a pannel session about «Dealing with Brazilians: some experiences of European executives»


With :

• Frédéric Donier, Managing Partner CRESCENDO and Ambassador FrenchFounders Brazil : «Leading business transformation in Brazil, a transcultural perspective»
• Emmanuel Guinet, Co-Founder & CCO Infracommerce : «Launching and Developing a start-up in Brazil» (MIM Alumnus)
• Arthur Liacre, Head of Corporate Affairs Anglo American: «How to work with public administration in Brazil» (MIM Alumnus)

Overview of Brazilian ICT Market

Software and Services

Energy Sector

 
Exploratory Research

Presented by CERALE

with the strong support of

TECSI FEA USP, University of São Paulo, Brazil

January 2014