Estrategias multicadena y resiliencia. Casos de exportación exitosos en la crisis argentina de inicios de siglo, por J. Walter, J. Ruffier y H. Manson

CERALE tiene el gusto de anunciar la publicación del artículo «Estrategias multicadena y resiliencia. Casos de exportación exitosos en la crisis argentina de inicios de siglo» de J. Walter, J. Ruffier y H. Manson en Cuadernos del CENDES, año 35, n°99, sep.-dic. de 2018, pág. 97-129, ed. por el Centro de Estudios del Desarrollo de la Universidad Central de Venezuela. Dicho artículo se apoya en la comunicación presentada en el Coloquio CERALE-UniAndes 2018.

CERALE est heureux d’annoncer la parution de l’article «Estrategias multicadena y resiliencia. Casos de exportación exitosos en la crisis argentina de inicios de siglo» de J. Walter, J. Ruffier et H. Manson in Cuadernos del CENDES, año 35, n°99, sep.-déc. de 2018, pag. 97-129, ed. par le Centro de Estudios del Desarrollo de la Universidad Central de Venezuela. L’article s’appuie sur la communication présentée au Colloque CERALE-UniAndes 2018.

https://issuu.com/publicacionescendes/docs/99completacb

Comment aborder l’Amérique latine?

Entretien avec Florence Pinot de Villechenon, CERALE, dans le cadre de La Fabrique de l’Exportation

http:// https://www.fabrique-exportation.fr/a-la-une/comment-aborder-amerique-latine/

CERALE participe à Bpifrance Inno Génération

Florence Pinot de Villechenon est intervenue dans le cadre de l’atelier sur « Les particularités culturelles du Business en Amérique latine », organisé lors de la 4e édition BIG (Bpifrance Innovation Generation), le plus grand rassemblement d’entrepreneurs de France, par BPI France le 11 octobre 2018.

ADAPTING A LEAN PRODUCTION PROGRAM TO NATIONAL INSTITUTIONS IN LATIN AMERICA: DANONE IN ARGENTINA AND BRAZIL

Adapting a Lean Production Program to National Institutions in Latin America: Danone in Argentina and Brazil

This article argues that national institutions identified in the varieties of capitalism approach have a significant impact on the degree of fidelity and extensiveness of best practices adapted by geocentric multinational corporations in host countries in emerging markets. To illustrate this argument it shows how differences in national institutions between Brazil and Argentina caused Danone to adapt a lean production in radically different ways in each of these countries.

Both of the programs implemented had low degrees of fidelity and extensiveness to the original best practice.

This article contends that in Argentina strong labor laws and the ability of unions to negotiate significant salary increases combined with a desire of workers to have individual pride in their jobs caused Danone to empower them individually instead of creating teams as foreseen in this company’s original lean production program. In Brazil the weakness of unions combined with labor laws that promote employee turnover and the desire of workers to improve their salaries caused this company neither to empower workers nor create teams. Instead, it motivated workers by providing them the previously unavailable opportunity to become a manager.

Site Internet :

logo-escp

Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs.

With its five urban campuses in Paris, London, Berlin, Madrid, and Torino, ESCP Europe’s true European Identity enables the provision of a unique style of cross-cultural business education and a Global Perspective on international management issues.

Go to site:
http://www.escpeurope.eu/