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Meeting with ESCP- Europe Alumni in Sao Pablo
INSPER Rua Quata, 300 – Vila Olimpia
Tuesday, October 17th
ESCP Europe has been organising the EMBA Global Leadership Seminar in Brazil for the last 16 years. Once again, starting from October 17th, our participants attended their international seminar at INSPER, in Sao Paulo and then at FGV, Rio de Janeiro.
At this occasion, CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) hosted a pannel session about
«Digital Economy in Brazil: some perceptions and experiences from European entrepreneurs «
Participants are the round table were :
- Frédéric Donier, Managing Partner CRESCENDO and Ambassador FrenchFounders Brazil : «Leading business and digital transformation in Brazil: opportunities and challenges»
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Kai Schoppen, Co-Founder & CEO INFRACOMMERCE
- Fabien Mendez, Co-Founder & CEO LOGGI
Estocolmo, 6 y 7 de octubre de 2016
Las instituciones de educación superior y académicos de Europa y América Latina y el Caribe, los representantes de la Unión Europea, de la CELAC y de los organismos internacionales, las autoridades gubernamentales de los países de América Latina y el Caribe, representantes de los organismos públicos y no gubernamentales de ambas regiones, se reunieron en la ciudad de Estocolmo, Suecia, los días 6 y 7 de octubre de 2016 en el marco del Segundo Seminario Preparatorio de la III Cumbre Académica ALC-UE, que fue organizado por el Instituto Europeo de Estudios Internacionales y que contó con el apoyo de la Universidad de Estocolmo y el Ministerio de Asuntos Exteriores de Suecia, de la presidencia pro-tempore del CELAC, de las embajadas del Perú, de la Republica Dominicana, del Paraguay, de Colombia, de Chile y de México en Suecia, contando con la participación de dos altos funcionarios del gobierno sueco, en la apertura por parte de la Sra. Annika Söder Secretaria de Estado del Ministerio de Asuntos Exteriores de Suecia y en la clausura con el Sr. Håkan Emsgård, Director General Adjunto y Jefe de la División para Análisis de Política y Asuntos Internacionales del Ministerio de Educación e Investigación de Suecia.
Para más información : fap-alc-ue-comunicado-de-estocolmo-es
Universidad de San Andres
Buenos Aires
August 29th
Speaker: Benoît Heilbrunn
Doctor of Management Sciences at Université Paris-Dauphine. Professor of branding and marketing at ESCP Europe. Consultant of clients such as L’Oréal, Michelin, Perrier, Valrhona, Armani and Yellow Pages. Author of books and articles related to brands, logos, design and consumer behavior. His latest book is titled «Market Mediations» (Palgrave Mc Milan, 2015). His approach to marketing is based on semiotics, philosophy and social sciences.
The objective of this conference was to question some assumptions regarding our branding economy. Most business school spread a unique model of branding based on such notions as consistency, positioning, uniqueness, USPs. This model is implicitly based on a very occidental model derived from the Greeks which holds as a golden rule the principle of non-contradiction.
The objective of this conference was to question some assumptions regarding our branding economy. Most business school spread a unique model of branding based on such notions as consistency, positioning, uniqueness, USPs. This model is implicitly based on a very occidental model derived from the Greeks which holds as a golden rule the principle of non-contradiction.
We believe this model is not valid anymore because brands have to articulate two apparently contradictory principles: on the one hand brands are based on the rationalization of beliefs and the repetition of codes linked to our industrial societies; on the other hand, brands are linked to a romantic principle of choice, diversity and surprise which is at the heart of our consumer society.
SAINT-DOMINGUE
21/22 JUIN 2016
ESCP Europe et le CERALE ont participé au premier séminaire préparatoire au IIIe Sommet académique UE-CELA et assuré la co-coordination du groupe de travail sur «Les relations Université-secteur productif».
Plus d’information sur : Séminaire préparatoire
