El Executive Master in «Business Analytics & Data Management» de INCAE Business School visita ESCP Europe

ESCP Europe organizó el «Seminario Europa» destinado al Executive Master in Business Analytics and Data Management de INCAE Business School, 22 – 26 de octubre de 2018.

En dicha oportunidad, CERALE y la CCMxF organizaron conjuntamente la siguiente actividad: « Roundtable with Latino-American CEO’s in Europe operating in the Data field”, moderada por Edgardo Koestinger, presidente de la Cámara.

Mesa redonda con empresarios y profesionistas latinoamericanosA

Mesa redonda con empresarios y profesionistas latinoamericanos organizada el 23 de octubre de 2018 en ESCP Europe, Campus Montparnasse, con empresarios latinoamericanos y con los participantes del Executive Master in Business Analytics de INCAE Business School, Costa Rica. El evento, fruto de una colaboración entre CERALE y la Cámara Económica de México en Francia (CCMxF), contó con la presentación de cuatro empresas mexicanas con base en París que compartieron sus experiencias en el sector digital. Participaron Gabriela Tristán, CEO de @Wi-voy, Miguel Arias, CEO de Prefixa, Dana Kamalidenova, Account Executive de XIPE Technology y Maurits Montañez, CEO de Manuvo.

in Activities / Study Trips  by Florence Pinot 0 comments

ESCP Europe Alumni meeting at INSPER, São Paulo, October 22

In the framework of the Executive MBA Seminar in Brazil  CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) and CRESCENDO organised a pannel session with managers and Alumni operating in Brazil about
«Strategic Intelligence in Brazil : are there singularities in doing strategy in Brazil?»
With : 

  • Frédéric DONIER, Managing Partner CRESCENDO / Member of the Board CCIFB-SP and FrenchTech São Paulo
  • Raphael MANTOVANI,   Senior business development & strategy Manager – Schneider South America
  • Marcos GRASSO,  Senior Advisor /Head Eurazeo South America and Partner of M2G Advisors
in Activities / Study Trips  by Florence Pinot 0 comments

ADAPTING A LEAN PRODUCTION PROGRAM TO NATIONAL INSTITUTIONS IN LATIN AMERICA: DANONE IN ARGENTINA AND BRAZIL

Adapting a Lean Production Program to National Institutions in Latin America: Danone in Argentina and Brazil

This article argues that national institutions identified in the varieties of capitalism approach have a significant impact on the degree of fidelity and extensiveness of best practices adapted by geocentric multinational corporations in host countries in emerging markets. To illustrate this argument it shows how differences in national institutions between Brazil and Argentina caused Danone to adapt a lean production in radically different ways in each of these countries.

Both of the programs implemented had low degrees of fidelity and extensiveness to the original best practice.

This article contends that in Argentina strong labor laws and the ability of unions to negotiate significant salary increases combined with a desire of workers to have individual pride in their jobs caused Danone to empower them individually instead of creating teams as foreseen in this company’s original lean production program. In Brazil the weakness of unions combined with labor laws that promote employee turnover and the desire of workers to improve their salaries caused this company neither to empower workers nor create teams. Instead, it motivated workers by providing them the previously unavailable opportunity to become a manager.

Site Internet :
in Articles  by Florence Pinot 0 comments

Hospedar al mundo en la ciudad: los retos de las grandes exposiciones universales


Imagen: Inauguración del Palacio de Cristal por la Reina Victoria, 1851. Litografía: Louis Haghe.
Conferencia de Florence Pinot de Villechenon organizada por el Centro de Estudios de Arquitectura Contemporánea de la UTDT, l’Institut Français Argentine y la Embajada de Francia el 27 de septiembre de 2018
Presentación: Pablo ElinbaumAdyacencias

Verdaderos testigos de cada época, las grandes exposiciones internacionales se han forjado una identidad a lo largo de 175 años y, en la era de la globalización digital, siguen suscitando candidaturas por parte de las ciudades deseosas de albergarlas. Estas complejas y multifacéticas realizaciones movilizan competencias de toda índole (organizativa, urbanística, financiera, jurídica, comunicacional) y constituyen un poderoso vector de comunicación para las ciudades sede y sus respectivos países, así como una oportunidad para la planificación territorial. De allí que, en nuestra aldea global, se hayan convertido en un instrumento de reconocimiento y de influencia internacionales para sus organizadores. La conferencia propone una discusión respecto de los retos que presentan las grandes exposiciones internacionales en lo que respecta a la planificación territorial y cómo estos repercuten en la ciudad con vistas a Buenos Aires 2023.
in Activities / Conferences  by Florence Pinot 0 comments

MOOC «Doing Business in Europe», disponible en español y en francés

A todos aquellos interesados en desarrollar negocios en Europa les informamos que el  MOOC producido en y por ESCP Europe descrito abajo está ahora disponible con subtitulos en español.

Nous avons le plaisir de vous informer que le MOOC produit à ESCP Europe sur le développement des affaires en Europe est disponible avec sous-titres en français.

—

We inform all those who are interested in discovering how it is possible to develop business in Europe of the existence of a new MOOC, produced in and by ESCP Europe.

See below.

ESCP Europe launches new MOOC “Doing Business in Europe”

 

ESCP Europe business school is to launch a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, starting on November 27, 2017.

The programme has been designed by Béatrice Collin, Professor in Strategy and International Management and Florence Pinot de Villechenon, Professor in International Affairs, specifically to teach international businesspeople how best to conduct business in Europe and with the Europeans.

The course will feature input from a dozen leading ESCP Europe faculty across marketing, supply chain management, finance, human resources and strategy, and as many experts who will share their experience. MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni such as Jean-Jacques Bienaimé, CEO of BioMarin Pharmaceutical or Elisabeth Cazorla, Director of ready-to-wear clothing at Galeries Lafayette, shared their pragmatic and forward-looking experience of developing their activities in Europe.

The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:

  • Approaching European markets
  • Innovating in Europe
  • Investing in Europe
  • Building the value chain
  • Integrating diversity

Participants will benefit from ESCP Europe’s unique position as the world’s only pan-European business school with 6 campuses across the continent in Paris, London, Berlin, Madrid, Turin and Warsaw.

By the end of the programme participants will be better equipped to design and scale a European business strategy.

Beatrice Collin says “Doing business in Europe is complex, but as a major global trading block international business leaders should embrace the opportunities on offer here. This MOOC has been designed by Management professors with an unrivalled perspective on how best to plan and execute business in Europe from a global perspective – and should be taken by anyone looking to develop business here.”

This MOOC is financed by the ESCP Europe Foundation.  Is available in English with subtitles in English and, soon, in French and Spanish. The first session started on November 27, 2017.

 

Currently open for registration, you can find the new MOOC on the platform of our partner, Coursera: https://coursera.org/learn/doing-business-in-europe

ESCP Europe Business school

About ESCP Europe

Established in 1819, ESCP Europe has educated generations of leaders and entrepreneurs. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe’s true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,600 students and 5,000 executives from 102 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Masters, MBA, Executive MBA, PhD and Executive Education).

 

About the ESCP Europe Foundation

Created on the initiative of Alumni, the ESCP Europe Foundation has been recognised as a public utility since 18 March 2012. It aims to support ESCP Europe’s ambition and academic excellence through 4 axes: scholarships and diversity, research for excellence, pedagogical innovation and the influence of the ESCP Europe brand. It appeals to the generosity of the Alumni ESCP Europe community and to corporate philanthropy.

in Activities  by Florence Pinot 0 comments

logo-escp

Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs.

With its five urban campuses in Paris, London, Berlin, Madrid, and Torino, ESCP Europe’s true European Identity enables the provision of a unique style of cross-cultural business education and a Global Perspective on international management issues.

Go to site:
https://www.escpeurope.eu/