Florence Pinot de Villechenon est intervenue dans le cadre de l’atelier sur « Les particularités culturelles du Business en Amérique latine », organisé lors de la 4e édition BIG (Bpifrance Innovation Generation), le plus grand rassemblement d’entrepreneurs de France, par BPI France le 11 octobre 2018.
About twenty participants from the Specialized Master in Project Management visited Mexico, Colombia and Brazil as part of the Latin America Seminar co-organized, as every year, with ESCP Europe’s academic partners. The courses took place at the TEC Monterrey-Campus Santa Fe (Mexico city), the Universidad de los Andes (Bogota) and INSPER (São Paulo).
Various topics were discussed: international strategy, local business environment, local consumer behaviour, entrepreneurial ecosystems, managing projects in emerging economies, supply chain management, …
Meetings with professionals and alumni took place as well as company visits : L’Oréal, Saint-Gobain, Miguel Caballero, Natura, Schneider Electric…
A pannel session with European managers was organized on «European Entrepreneurs and Brazilian innovation/entrepreneurship eco-system«
With:
- Frédéric DONIER, Managing Partner CRESCENDO and Ambassador FrenchFounders Brazil : «Leading business and digital transformation in Brazil: opportunities and challenges»
- Maxime TROUBAT, Founder of Juridoc (LawTech) and Airyourvoice (digital marketing)
Conférence organisée par la CCBF et CERALE – ESCP Europe le 15 novembre 2018 à l’Ambassade du Brésil en France
| Maxime Rabilloud Société TOTAL et Président de la Chambre de Commerce et d’Industrie France-Brésil (CCIFB) et Frédéric Donier Managing Partner de CRESCENDO, Ambassadeur pour le Brésil de FRENCHFOUNDERS et Administrateur de la CCIFB-SP |
| ont présenté les enjeux liés au développement des affaires et à la transformation d’entreprise au Brésil à partir de leur expériences biculturelles euro-brésiliennes accumulées sur plus de 30 ans. Les problématiques ont été abordées et illustrées par des exemples concrets provenant du monde de l’entreprise et des associations à but non lucratif. |
ESCP Europe organizó el «Seminario Europa» destinado al Executive Master in Business Analytics and Data Management de INCAE Business School, 22 – 26 de octubre de 2018.
En dicha oportunidad, CERALE y la CCMxF organizaron conjuntamente la siguiente actividad: « Roundtable with Latino-American CEO’s in Europe operating in the Data field”, moderada por Edgardo Koestinger, presidente de la Cámara.
Mesa redonda con empresarios y profesionistas latinoamericanosA
Mesa redonda con empresarios y profesionistas latinoamericanos organizada el 23 de octubre de 2018 en ESCP Europe, Campus Montparnasse, con empresarios latinoamericanos y con los participantes del Executive Master in Business Analytics de INCAE Business School, Costa Rica. El evento, fruto de una colaboración entre CERALE y la Cámara Económica de México en Francia (CCMxF), contó con la presentación de cuatro empresas mexicanas con base en París que compartieron sus experiencias en el sector digital. Participaron Gabriela Tristán, CEO de @Wi-voy, Miguel Arias, CEO de Prefixa, Dana Kamalidenova, Account Executive de XIPE Technology y Maurits Montañez, CEO de Manuvo.
In the framework of the Executive MBA Seminar in Brazil CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) and CRESCENDO organised a pannel session with managers and Alumni operating in Brazil about
«Strategic Intelligence in Brazil : are there singularities in doing strategy in Brazil?»
With :
- Frédéric DONIER, Managing Partner CRESCENDO / Member of the Board CCIFB-SP and FrenchTech São Paulo
- Raphael MANTOVANI, Senior business development & strategy Manager – Schneider South America
- Marcos GRASSO, Senior Advisor /Head Eurazeo South America and Partner of M2G Advisors
| Imagen: Inauguración del Palacio de Cristal por la Reina Victoria, 1851. Litografía: Louis Haghe. |
| Conferencia de Florence Pinot de Villechenon organizada por el Centro de Estudios de Arquitectura Contemporánea de la UTDT, l’Institut Français Argentine y la Embajada de Francia el 27 de septiembre de 2018 Presentación: Pablo ElinbaumAdyacencias Verdaderos testigos de cada época, las grandes exposiciones internacionales se han forjado una identidad a lo largo de 175 años y, en la era de la globalización digital, siguen suscitando candidaturas por parte de las ciudades deseosas de albergarlas. Estas complejas y multifacéticas realizaciones movilizan competencias de toda índole (organizativa, urbanística, financiera, jurídica, comunicacional) y constituyen un poderoso vector de comunicación para las ciudades sede y sus respectivos países, así como una oportunidad para la planificación territorial. De allí que, en nuestra aldea global, se hayan convertido en un instrumento de reconocimiento y de influencia internacionales para sus organizadores. La conferencia propone una discusión respecto de los retos que presentan las grandes exposiciones internacionales en lo que respecta a la planificación territorial y cómo estos repercuten en la ciudad con vistas a Buenos Aires 2023. |
A todos aquellos interesados en desarrollar negocios en Europa les informamos que el MOOC producido en y por ESCP Europe descrito abajo está ahora disponible con subtitulos en español.
Nous avons le plaisir de vous informer que le MOOC produit à ESCP Europe sur le développement des affaires en Europe est disponible avec sous-titres en français.
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We inform all those who are interested in discovering how it is possible to develop business in Europe of the existence of a new MOOC, produced in and by ESCP Europe.
See below.
ESCP Europe launches new MOOC “Doing Business in Europe”
ESCP Europe business school is to launch a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, starting on November 27, 2017.
The programme has been designed by Béatrice Collin, Professor in Strategy and International Management and Florence Pinot de Villechenon, Professor in International Affairs, specifically to teach international businesspeople how best to conduct business in Europe and with the Europeans.
The course will feature input from a dozen leading ESCP Europe faculty across marketing, supply chain management, finance, human resources and strategy, and as many experts who will share their experience. MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni such as Jean-Jacques Bienaimé, CEO of BioMarin Pharmaceutical or Elisabeth Cazorla, Director of ready-to-wear clothing at Galeries Lafayette, shared their pragmatic and forward-looking experience of developing their activities in Europe.
The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:
- Approaching European markets
- Innovating in Europe
- Investing in Europe
- Building the value chain
- Integrating diversity
Participants will benefit from ESCP Europe’s unique position as the world’s only pan-European business school with 6 campuses across the continent in Paris, London, Berlin, Madrid, Turin and Warsaw.
By the end of the programme participants will be better equipped to design and scale a European business strategy.
Beatrice Collin says “Doing business in Europe is complex, but as a major global trading block international business leaders should embrace the opportunities on offer here. This MOOC has been designed by Management professors with an unrivalled perspective on how best to plan and execute business in Europe from a global perspective – and should be taken by anyone looking to develop business here.”
This MOOC is financed by the ESCP Europe Foundation. Is available in English with subtitles in English and, soon, in French and Spanish. The first session started on November 27, 2017.
Currently open for registration, you can find the new MOOC on the platform of our partner, Coursera: https://coursera.org/learn/doing-business-in-europe
ESCP Europe Business school
About ESCP Europe
Established in 1819, ESCP Europe has educated generations of leaders and entrepreneurs. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe’s true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,600 students and 5,000 executives from 102 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Masters, MBA, Executive MBA, PhD and Executive Education).
About the ESCP Europe Foundation
Created on the initiative of Alumni, the ESCP Europe Foundation has been recognised as a public utility since 18 March 2012. It aims to support ESCP Europe’s ambition and academic excellence through 4 axes: scholarships and diversity, research for excellence, pedagogical innovation and the influence of the ESCP Europe brand. It appeals to the generosity of the Alumni ESCP Europe community and to corporate philanthropy.
CERALE-Uniandes International Conference
«Innovation, Entrepreneurship and Sustainable Development. Rethinking the European-American relationship in a disrupted world»
30th of May -1st of June 2018 in Cartagena de Indias, Colombia
https://cerale2018.uniandes.edu.co/
«Innovation, Entrepreneuriat et Développement durable. Repenser la relation Europe – Amériques dans un monde en disruption»
Cartagena de Indias, Colombie, 30 mai – 1er juin 2018
Organisé en partenariat avec l’Université de los Andes (Colombie), ce colloque s’inscrit dans la continuité du Colloque IdA-EULAC-CERALE 2016 organisé à Paris en 2016 sous le thème «Affinités électives Europe – Amérique latine Caraïbes, pour contribuer au développement durable».
Fidèle à la vocation du CERALE, le Colloque 2018 adopte la perspective des regards croisés: nouvelles approches théoriques, nouvelles interprétations, nouvelles pratiques adoptées par les chercheurs, professionnels et dirigeants des deux côtés de l’Atlantique dans les divers domaines du management qui seront abordés dans les différentes sessions, tables rondes et conférences.
Cette rencontre est co-financée dans le cadre du partenariat stratégique entre Institut des Amériques et la Fondation EU-LAC et fait partie de la «Semaine de l’Amérique latine».
Coorganizado con la Universidad de los Andes (Colombia), este coloquio se sitúa en la prolongación del Coloquio IdA-EULAC-CERALE 2016 organizado en París en 2016 sobre «Management intercultural y afinidades electivas Europa – América Latina y Caribe, para contribuir a un desarrollo sustentable».
Conforme a la misión de CERALE, el Coloquio 2018 adopta la perspectiva de las miradas cruzadas: nuevos enfoques teóricos, nuevas interpretaciones, nuevas prácticas adoptadas por los investigadores, profesionales y dirigentes de ambos lados del Atlántico en los diversos campos de la administración que serán tratados en las diferentes sesiones, mesas redondas y conferencias.
Este encuentro goza del apoyo financiero del Institut des Amériques y de la Fundación EU-LAC en el marco de su asociación estratégica y forma parte de la «Semana de América Latina» 2018.
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«There is no unique form of management suitable for all cultures», by Professor Alfredo Behrens, January 25, ESCP Europe’s London campus.
When people more fitting to clannish organisations are managed in the predominant North American style, they respond with lifeless foot-dragging, as at subsidiaries of multinationals in developing countries.
Dr. Behrens will discuss the idea that when managing subsidiaries, organisations must listen to what makes the workers there tick and, consequently, develop ways to integrate locally sensitive management to reporting and control systems at headquarters.
Alfredo Behrens has recently published the book Gaucho Dialogues on Leadership and Management, which storifies the relationship between leaders and followers of Latin American rebellions. Such rebellions lasted several years, some more than a decade, taking place before Harvard Business School existed – at a time we had our own ideas on good-fit leadership and management practices. His book tour, of which this event is part, is sponsored by FIA Business School.
How to Attend
Places are strictly limited and filling up fast! The event is open to all academics, graduate students, alumni and practitioners – external guests are very welcome. Book your complimentary seat by visiting escpeuro.pe/2EqmkeZ.
A todos aquellos que están interesados en descubrir cómo es posible desarrollar negocios en Europa les informamos de la existencia de un nuevo MOOC, producido en y por ESCP Europe. Ver abajo.
We inform all those who are interested in discovering how it is possible to develop business in Europe of the existence of a new MOOC, produced in and by ESCP Europe.See below.
ESCP Europe business school launches a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, starting on November 27, 2017.
The programme has been designed by Béatrice Collin, Professor in Strategy and International Management and Florence Pinot de Villechenon, Professor in International Affairs, specifically to teach international businesspeople how best to conduct business in Europe and with the Europeans.
The course will feature input from a dozen leading ESCP Europe faculty across marketing, supply chain management, finance, human resources and strategy, and as many experts who will share their experience. MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni such as Jean-Jacques Bienaimé, CEO of BioMarin Pharmaceutical or Elisabeth Cazorla, Director of ready-to-wear clothing at Galeries Lafayette, shared their pragmatic and forward-looking experience of developing their activities in Europe.
The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:
- Approaching European markets
- Innovating in Europe
- Investing in Europe
- Building the value chain
- Integrating diversity
Participants will benefit from ESCP Europe’s unique position as the world’s only pan-European business school with 6 campuses across the continent in Paris, London, Berlin, Madrid, Turin and Warsaw.
By the end of the programme participants will be better equipped to design and scale a European business strategy.
Beatrice Collin says “Doing business in Europe is complex, but as a major global trading block international business leaders should embrace the opportunities on offer here. This MOOC has been designed by Management professors with an unrivalled perspective on how best to plan and execute business in Europe from a global perspective – and should be taken by anyone looking to develop business here.”
This MOOC is financed by the ESCP Europe Foundation. Is available in English with subtitles in English and, soon, in French and Spanish. The first session started on November 27, 2017.
Currently open for registration, you can find the new MOOC on the platform of our partner, Coursera: https://coursera.org/learn/doing-business-in-europe
ESCP Europe Business school
About ESCP Europe
Established in 1819, ESCP Europe has educated generations of leaders and entrepreneurs. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe’s true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,600 students and 5,000 executives from 102 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Masters, MBA, Executive MBA, PhD and Executive Education).
About the ESCP Europe Foundation
Created on the initiative of Alumni, the ESCP Europe Foundation has been recognised as a public utility since 18 March 2012. It aims to support ESCP Europe’s ambition and academic excellence through 4 axes: scholarships and diversity, research for excellence, pedagogical innovation and the influence of the ESCP Europe brand. It appeals to the generosity of the Alumni ESCP Europe community and to corporate philanthropy.
